Digital Marketing
EduLearn — Lead Generation
Multi-channel enrollment campaign with webinars, retargeting, and CRM nurture.
Timeline
4 months
Investment
₹2.2L – ₹3.5L
Team
4–6 specialists
Completed
Sept 2025
The challenge
Enrollment teams chased cold leads with no scoring or channel attribution.
Our solution
Integrated funnel from ad click to counselor callback with lead grading.
Phase 1
Attribution counselors trust
Every lead shows source, campaign, and engagement score before the first call.
Results
+175%
Qualified leads
-38%
Cost per enrollment
2.4K/mo
Webinar attendance
Delivery timeline
- 1
Discovery & Planning
1–2 weeks- • Requirements workshop
- • Sitemap & user flows
- • Technical architecture
- 2
Design & Prototyping
2–3 weeks- • Wireframes
- • UI design system
- • Client approval rounds
- 3
Development & QA
4 months- • Sprint builds
- • Weekly demos
- • Cross-browser testing
- 4
Launch & Handover
1 week- • Deployment
- • Training
- • 30-day support window
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